When Efmevi finally launched on the 8th of January 2008, the initial tag-line was:
"light for the shut out"
It encompassed everyone's painful moments and echoed Midiane's experience of the challenges met in churches, of trying to point to a purer, authentic way, one free of cultural atherosclerosis. It affirmed the stories and minds of those like-minded people the editor met and befriended.
The unsettling truth is that there are shut out people in the Coptic Orthodox Church. They have either fallen away, disappeared, received into other churches, or just absorbed into the amorphous, unbelieving world. Some have been shut out but continue to go to their churches unnoticed and ill-cared for. These people will marry, serve, and continue to live broken, disillusioned, and subservient to a institution greater than themselves.
The hardest aspect of Efmevi is its fundamentally alternative, contra mundum voice. Efmevi is targeted at those described earlier and this type as well: formerly active members that have been marginalized, either directly or indirectly, by the church because they questioned or challenged the status quo.
The most ironical aspect of Efmevi is that despite all his experiences, Midiane has not left the church. And he will not ever do so. Efmevi's contributors and readers may have done so; others may have merely entertained the thought. Regardless of the choice made, Efmevi exists for all.
This is a critical, precarious time for the church and Efmevi. It is rare to find a magazine or publication managed and promoted without the sponsorship or guidance of a specific church parish or clergy member. For independently is exactly how Efmevi operates. Simultaneously, Efmevi is not a politically motivated publication like Copts.com or other similar populist organizations. Nor are we disgruntled ex-Coptichymns.net members who are out to bury the site under the guise of theosis.